Ellie Perlman is Automating & Scaling Blue Lake

Ellie Perlman is Automating & Scaling Blue Lake

Ellie Perlman is the founder of Blue Lake Capital, is a Forbes author on real estate investing, the host of the podcast “Ready2Scale”.

She is an avid real estate investing blogger and Ellie holds an MBA from MIT Sloan School of Management Bachelor’s and Masters in Law from Bar-Ilan University in Israel.

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In this episode of the Automate & Grow podcast Ellie shares

👍How in less than 3 years she grew Blue Lake to $100M

👍 How to Measure What Matters

👍 Why businesses need systems when they start up

👍 What are OKRs and software Ellie uses to automate her business

👍 Ellie makes a great guest nomination

Ellie started her career in Israel as a commercial real estate lawyer, leading commercial real estate transactions for Israel’s largest development company. Later, as a property manager for one of Israel’s most prominent oil and gas companies, she oversaw properties worth over $100M.

Ellie leads Blue Lake, which owns and manages multifamily properties across the U.S., with a focus on TX, FL and GA. At Blue Lake, Ellie oversees the acquisitions and asset management of the company’s portfolio.